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Fujifilm Philippines, a leading provider of digital imaging and healthcare solutions, will sign a memorandum of agreement today with Shinagawa Healthcare Solutions Corporation to bring advanced technology to patients.

Masahiro Uehara, Fujifilm Philippines President, said that through this partnership, the two companies aim to combine their strengths to deliver innovative and high-quality healthcare solutions to patients.

"We are thrilled to partner with Shinagawa Healthcare Solutions Corporation to provide better healthcare services to patients in the Philippines. Our advanced technology and expertise in the healthcare industry, combined with Shinagawa's commitment to providing personalized care, will enable us to deliver innovative and high-quality healthcare solutions to patients in the Philippines," he said.

Shinagawa Healthcare Solutions Corporation, a subsidiary of the country's top Lasik provider, Shinagawa Lasik & Aesthetics Center Corporation, is set to open a diagnostic and preventive care center in Bonifacio Global City, Taguig, next month. It will be the first Japanese standard health facility in the Philippines that focuses on preventive care.

Through the collaboration, Uehara said Fujifilm will bring its innovative equipment to Shinagawa Diagnostic and Preventive Care Center to offer quick and comfortable procedures to patients.

These include the Eluxeo Lite 6000, an endoscopy machine that features Multi-Light Technology to deliver high-quality imaging and superior visibility for enhanced patient comfort through flexible scope options.

Another key instrument is the Supria 128 Slice CT Scan Machine, which offers painless and low-dose scanning capabilities. It also produces high-speed and top-notch quality images with lower power consumption.

The Amulet Innovality is a mammogram machine designed with ergonomic armrests to ensure patient comfort and secure positioning, producing quick image intervals of just 15 seconds.

Fujifilm's FDR Smart X x-ray machine offers advanced functionality and compatibility with any X-ray system, delivering high image quality for precise and accurate results.

Meanwhile, the Arietta Series is an ultrasound machine renowned for its broad diagnostic capabilities and top-notch imaging quality, producing reliable results that help with immediate critical surgical decisions.

"Fujifilm Philippines' commitment to quality and innovation aligns with their vision to provide exceptional healthcare services. We are thrilled to partner with them to bring their state-of-the-art imaging technology to our patients in the Philippines. Together, we can make a significant impact on the healthcare industry, revolutionizing the way healthcare is delivered and experienced," he said.

Prevention is key

Masako Uemori, Shinagawa President, said the partnership will enable them to provide patients with the best possible care.

"We believe that investing in preventive care is not only a wise decision but also a responsible one. By breaking the social stigma of reactive care and shifting our mindset towards proactive prevention, we can help Filipinos achieve better health outcomes and ultimately lead more fulfilling lives," she said.

Aside from Japanese standard health checkups, Shinagawa Diagnostic and Preventive Care Center will offer brain exams (MRI/MRA), full body exams (CT scan), digestive exams (ultrasound/endoscopy), health exams for women (mammography/ultrasound), laboratory, and allergy tests.

Uemori said Shinagawa will partner with health maintenance organizations (HMOs) in the country to provide accessible, affordable, and comprehensive medical services to Filipinos.

She also said they plan to promote health and wellness through events and seminars to raise public awareness about their overall well-being.

"Our success in the field of eye care has enabled us to build a reputation as a leader in the industry. Our commitment to the latest technologies and Japanese standards for medical services has helped us to earn the trust of our patients, and we are proud to continue to deliver exceptional care that exceeds their expectations," Uemori added.

The future of healthcare

Uemori said Shinagawa's new Diagnostic & Preventive Care Center is committed to providing comprehensive and personalized healthcare plans that contribute to the early detection and prevention of disease.

She said the company's comprehensive medical examination process is designed to identify potential health issues before they become major problems, allowing for proactive intervention and treatment.

Combined with Fujifilm's cutting-edge and high-performance machines, Shinagawa's state-of-the-art facility will enable doctors and health professionals to perform procedures quickly, comfortably, and stress-free for patients. Diagnosis and analysis will also have double reading by their partner Japanese doctors who have extensive experience in the field of preventive care.

Shinagawa will also implement an efficient and streamlined operation using the Japanese Health Checkup Information System. With same-day results, patients can receive timely and accurate diagnoses and treatment plans without the added stress of waiting.

Innovative imaging technology

Fuji Photo Film Co., Ltd. (now FUJIFILM Holdings Corporation) was established in 1934 to produce high-quality photographic films. Within the first decade of its establishment, the company expanded its production to include motion pictures and X-ray films, in addition to its original focus on photographic films.

In 2012, Fujifilm Philippines was founded as a sales subsidiary of Fujifilm's regional headquarters in the Asia Pacific. The company primarily focuses on providing high-quality products and services to the Philippine market in areas such as electronics, photo imaging, industrial products, graphic design, and medical systems. To meet the increasing demand for its offerings and ensure consistent quality, the company opened its first branch in Cebu in 2019. This move also enabled Fujifilm Philippines to better serve customers in the Visayas and nearby Mindanao provinces by providing them with more localized support.

During the height of the pandemic in 2020, Fujifilm Philippines supported local hospitals by installing the FDR Go PLUS, a digital mobile X-ray system that aided in diagnosing COVID-19 patients. The company also received FDA approval for the FDR nano and the FUJIFILM COVID-19 Ag Test Kit, which are expected to help healthcare workers diagnose and screen for COVID-19.

The company is committed to supplying various products and services to support the medical frontline and promote human health.

Fujifilm Philippines, one of the most trusted leaders in imaging solutions, continues its commitment to enhancing healthcare in the Philippines by conducting health outreach programs in various parts of the country.

Masahiro Uehara, Fujifilm Philippines President, said the Japanese company will partner with local government units to provide free medical consultations and diagnostic tests to communities using their innovative medical equipment. These include the FDR nano and FDR GO Plus for tuberculosis screening and X-ray.

"As part of our corporate social responsibility and commitment to adapting to the changing times, Fujifilm Philippines is taking action by implementing social initiatives to aid Filipinos and local government units. Through these outreach programs, we want to show our dedication toward the betterment of communities," he said.

Uehara noted that Fujifilm Philippines will first go to Majayjay, Laguna to kick off the outreach program and provide medical assistance to around 300 individuals.

"Majayjay is committed in providing quality healthcare to its citizens and its commitment makes it an ideal site to launch our health outreach program," he explained.

During the event, Fujifilm Philippines will also turn over medical kits, including sphygmomanometers and thermometers, to the local government of Majayjay to augment the local health centers' medical instruments.

"We are committed to providing medical assistance to communities in need. At the same time, we look forward to launching more programs that will benefit more Filipinos," Uehara added.

Pivoting to healthcare

Fujifilm Philippines started its Medical Systems business in 2012 offering five of its pillar products starting from the Digital X-ray Systems, Computed Radiography Systems, Medical Informatics, Dry Imaging Printers and X-ray Imaging Films. Introduction of these products paved the way to establish Fujifilm Brand.

In 2013, the business expanded to include Ultrasound Systems, Dry Chemistry, Digital Flat Panel Detectors, Endoscopy Systems and Digital Mammography Systems. Fujifilm then become one of the most competitive brands in the market as it continuously increase its installation around the Philippines.

Moreover, with FUJIFILM Corporation latest acquisition of Diagnostic Imaging-related Business of Hitachi, Ltd in 2021. Fujifilm Philippinesnow offers a comprehensive product lineup covering CT, MRI, X-ray, ultrasound systems, endoscopy, in-vitro diagnostic systems Pictures Archiving and Communications System (PACS).

At the height of the pandemic, Fujifilm Philippines helped healthcare workers identify and monitor COVID-19 patients through a mobile X-ray system called the FDR Go PLUS.

Another innovative medical instrument is the FDR nano, a mobile device for high-quality X-ray imaging. Unlike the traditional mobile X-ray, which is around 500 kilograms, the FDR nano only weighs 90 kilograms. Its compact design makes it easy to use and ideal for confined spaces.

Uehara said Fujifilm Philippines is dedicated to developing new technologies to produce exceptional products and facilitate the treatment of patients.

'Never stop' campaign

Besides health outreach programs, Fujifilm Philippines will also conduct basic photography training for young adults highlighting Fujifilm’s mirrorless cameras and Instax. The training will be facilitated by Ms. Jam Ramos, instructor at Federation of Philippine Photographers Foundation (FPPF) and a part-time multimedia teacher.

In 2020, Fujifilm Philippines launched the Fujifilm Online Academy, where professionals provide free training on photography, videography, and vlogging. Fujifilm will also put on display its various camera products including mirrorless cameras and Instax to provide a hands-on experience for the participants.

As part of its "Never Stop" global brand campaign, Fujifilm offers a diverse selection of products and services, such as Healthcare (medical equipment and pharmaceuticals), Materials (data storage media, electronic materials, sensor films for touch panels, film for LCD monitors, inkjets, and graphic systems), Business Innovation (office printers, digital production printers, and business solutions) and Imaging (instant photography/instax and advanced digital cameras).

Established in 2012 as a sales subsidiary of Fujifilm's regional headquarters in the Asia Pacific, Fujifilm Philippines is committed to promoting sustainability and addressing social issues through developing innovative products, services, and technologies.

For more information about Fujifilm Philippines, visit www.fujifilm.com/ph.